Friday, October 05, 2007

Mutemath's muisc video: 'Typical'


This music video, which premiered on YouTube on March 21, 2007, really kicks ass! In less than 4 days of its premiere, it registered more than 100,000 viewers!! I still can't believe that GSE played at the same music festival as them this year!
Love the concept of the video, which juxtaposes the title of the song. Apparently, the whole band had to do whatever is in the video backwards to get that awesome effect. okok.. This reverse effect is not fresh cos it has already been done before in Jack Johnson's 'sitting waiting wishing'. Also done wayback by Spike Jonze in his renowned work in Pharcyde's 'Drop'. It is all good. I heart Mutemath's video too!
For the video, Paul Meany had to learn to sing the song backwards and props to the drummer, Darren King, who had to play the drumbeats in reverse as well. Paul Meany's keytar aka synthar aka electroponce.... is coolness. It's a Korg RK-100. Yes, I am envious and No, I have not found a keytar yet. Sigh.. Anywhos, check out the making of the video.

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